A couple of years ago I remember getting asked a lot about mashups. What were they? How do you make one? Now, in 2011, mashups are commonplace on the web. Yet this does not mean we (the everyday web surfer) is more cognizant of what mashups are all about. So I decided to dust off one of my earlier attempts at explaining the basic mashup (see below) as I find it a relevant, evolving media form.
Most of the time you might not even realize a website you are browsing might really be a blend of different apps and content being brought together for a seamless experience. This is could be considered a classic mashup. When you get down to it, isn’t your iGoogle page a type of mashup?
There are some amazing creations that come from mashups, especially with music and video. This is where mashups can be controversial and the intellectual property and copyright is tricky to navigate. (For more on IP and copyright I recommend teachingcopyright.org) In essence, I think the mashup is a compelling example of why media literacy should be an essential part of education (k-12 and higher education.) As educators create and share digital resources for use in the classroom, we have the opportunity to model best uses and create some effective mashups of our own. Also our students are creating more and more of their own digital content and a mashup can be an excellent project.
Below is the first part of a posting I wrote back in 2008 for my department’s blog on introducing the basic concept of the mashup to newbies. Look for part II on creating mashups tomorrow.
Understanding the Mashup -Part I
We’ve received a few inquires this fall about what mashups are and how they might be used in a course. The origin of the mashup is rooted in the music industry where people bring together instrumentation and vocal tracks from different songs to create a new song. Listen to an example of the classic Petula Clark song Downtown merged with the current Russian band t.A.T.u’s Not Gonna Get Us to form the new song Not Gonna Get Us Downtown.
The technical definition of a mashup refers to a website that brings together features, functions, and content of different websites into one tool or page. So essentially, a mashup is something that has been created from many other existing things to form a uniquely new thing, usually a piece of media or website.
- Flicker Sudoku – http://flickrsudoku.com/ The perfect site for sudoku fans and Flicker users alike, this site allows you to play sudoku with other members of the Flicker site, while pulling in content and sudoku boards from other sites. You experience the site as a normal, single webpage. In actuality it’s a site made of many sites and features.
- Weather Bonk -http://www.weatherbonk.com/ Weather bonk is an interactive map pulling data from the National Weather Service, Google Maps, and other media sources. The site provides an interactive map of your region which gives you real-time weather, traffic, and sometime visual/image data. At same time, the site is very graphically busy and can be an example of the downside of the mashup.
Video mashups are abundant. YouTube features many of them, and they are popular creations on comedy shows like the Daily Show. In an election year the variety and numbers of video mashups are vast. Below is a clip produced by an individual that was posted on YouTube. Notice the variety of images and clips ranging from Hillary Clinton speaking, a Nike ad runner, infused with George Orwell’s 1984:
Part II: How do I create a Mashup?
Basic mashups do not require expensive computer equipment or software. The most important resource in mashup creation is creativity and to keep in mind to start simple and build from there. In the next posting we will talk more about how to build a mashup using basic tools like PowerPoint.