Twitter Search v. Google: A Superbowl Postscript

So a couple of days ago I penned a little ditty called “In Twitter Search I Trust (Or Why I Am Googling Less).” Since then it seems like my radar is tuned into articles and comments that I should have mentioned in my earlier post.  So folks, I offer a quick postscript inspired by the following;

  • The NY Times talks about the potential of social search engines in  “A Search Engine That Relies on Humans” from Feb. 5th.  Aardvark and Mahalo are mentioned as emerging examples of the new social search trend. To use either site you can create an account with them or authenticate to their sites via your Facebook login and with Mahalo you can use also use Twitter.  I haven’t been sold on either of these services, and welcome comments from anyone that has some insight and experience here.
  • Also from the Times blog roll is an article from January 27th  on Google’s plan to add more social searching. In my earlier post I mentioned Google’s inclusion of Twitter feeds, and this Times article gives you an overview of more things to come (and a link to the Google blog).

Unscientifically, I’d like to think that Google’s Superbowl ad is the icing on the cake that supports my original blog post on shifting search habits.  As the Google ad aired, Superbowl tweeters gave a collective  “huh?” and “what?” One Tweeter asked the simple question “Since when does Google need to advertise?” And Jason Kincaid at TechCrunch tweeted his blog headline: “Hell Freezes Over As Google Runs Its First Super Bowl Ad.”   (By the way, did anyone notice that the style of  Google Superbowl Ad is eerily similar to Kansas State University Professor  Mike Wesch’s famous  The Machine is Using Us/Web 2.0 YouTube video from 2007?) As I watched, and monitored the tweet traffic, I considered  it Google’s  attempt to remind us that they remain the best search game in town?   But if you are the best, do you need a Superbowl ad to remind me?

This is all a to be continued story with all signs pointed to Google playing catch-up in the social network sphere.  The Wall Street Journal is reporting that Google will announce a new social feature as part of its Gmail suite on Tuesday, Feb. 9th. For more coverage also check out TechCrunch‘s articles.  So stay tuned folks…

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Author: rpetersmauri

Eternal student. Previous research director at edX.org. Engineering online experiential learning environments at Northeastern U, teaching learning analytics at Brandeis U.

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